Holiday Peak Season Logistics: Optimizing December 5–25 for E-Commerce Brands
Between December 5 and 25, your holiday logistics setup is either quietly doing its job in the background… or it’s the reason you’re refreshing tracking pages at 2 a.m. In this article, we’ll run through what matters most in that December 5–25 holiday peak-season window, and how Tactical thinks about each piece so you can […]
TikTok Shop’s New USPS Rule: What It Means for Your 2026 Shipping Strategy
TikTok just made a big change to how U.S. sellers can ship orders, and if you rely on USPS and third-party tools, you’re going to feel it. Starting January 2026, all USPS shipping labels for TikTok Shop orders must be created inside TikTok Shipping. No more USPS labels from Shopify, ShipStation, your own USPS […]
Amazon Holiday Fulfillment Strategy: Q4 Tips for E-Commerce Sellers
Holiday fulfillment has always been a balancing act for e-commerce and Amazon sellers. This year, it’s more like walking a tightrope over a fire pit with your shoelaces tied together. Tariffs and inflation have been hanging over U.S. consumers all year. Confidence in the broader economy has slipped, even among higher-income households, and younger shoppers […]
How Funding, Inventory, and Logistics Work Together to Drive E-Commerce Growth
Every successful e-commerce brand eventually faces the same challenge: you can’t grow without cash, and you can’t keep cash flowing without inventory that moves efficiently through your supply chain. Funding, inventory, and logistics aren’t separate problems. They are interconnected pillars of profitability. When one weakens, the others strain. When all three align, sellers scale smoothly, […]
Amazon’s West Coast Fee Hikes and How to Plan for AWD Peak Season Congestion
Peak season is here, and the new year will bring higher costs for anyone storing inventory in Amazon’s West Coast AWD network. Beginning January 15, 2026, Amazon Warehousing & Distribution (AWD) will raise West Coast storage fees from $0.48 to $0.57 per cubic foot per month. Amazon claims this change will help “reduce congestion,” but […]
What the AWS Outage Reveals About Overreliance on Amazon
When Amazon Web Services (AWS) went down on October 20, 2025, millions of businesses were reminded of a truth they’d rather ignore: the internet, and much of global commerce, now runs primarily through one behemoth company. The outage, which lasted roughly fifteen hours, originated in AWS’s US-EAST-1 data center in Virginia and quickly spread worldwide. […]
Amazon Announces AWD, MCF & Buy with Prime Fee Increases for 2026
Published: October 17, 2025 Amazon to Raise AWD, MCF, and Buy with Prime Fees in 2026 Beginning January 15, 2026, Amazon will implement new pricing and fee increases across Amazon Warehousing & Distribution (AWD), Multi-Channel Fulfillment (MCF), and Buy with Prime. The changes take effect immediately after the 2025 holiday peak period (October 15, 2025 […]
3PL vs. Amazon FBA vs. Warehouse: Choosing the Best Ecommerce Fulfillment Model
Why Choosing the Right Fulfillment Strategy Matters Fulfillment defines how efficiently a brand moves from order to delivery. It affects costs, delivery speed, and customer satisfaction. Most ecommerce sellers eventually face the same question: Should fulfillment stay in-house, be outsourced to a 3PL, or run through Amazon FBA or MCF? Each path can work well […]
GPT Shopping Is Redefining E-Commerce While Amazon Looks On
ChatGPT Launches Instant E-Commerce Checkout for AI-Powered Shopping Updated: October 16, 2025 New: Walmart Brings ChatGPT Shopping to Millions of Shoppers Walmart announced a major partnership with OpenAI that will let customers and Sam’s Club members browse and buy Walmart products directly inside ChatGPT using Instant Checkout. Shoppers can ask for what they need, get […]
Amazon Supply Chain Updates: What’s New and How Sellers Should Respond
If Amazon Accelerate 2025 made one thing clear, it’s that Amazon wants to be more than a marketplace. From Global Warehousing and Distribution (GWD) to Multi-Channel Fulfillment (MCF), Amazon is consolidating logistics services into a seamless, AI-powered platform that they are hoping will serve as infrastructure for global commerce. For sellers, this raises a fundamental […]