Candles · D2C fulfillment
A candle brand selling on TikTok Shop and Amazon had inventory already headed to Amazon when its TikTok Shop sales took off, and Tactical moved that inventory into D2C fulfillment within 12 hours.
| Candle brand on TikTok Shop and Amazon, 1 demand spike | |
| The trigger | TikTok Shop sales took off with inventory already headed to Amazon |
| Reallocated to D2C | Within 12 hours |
| Orders shipped | 2,800 |
| TikTok Shop SLAs missed | 0 |
A demand spike only turns into revenue if your inventory can move to the channel where the orders are.
The Inventory Was Headed to the Wrong Channel
When this brand’s TikTok Shop sales jumped, the stock it needed to fill those orders was already committed to an Amazon shipment. Every one of those TikTok Shop orders came with an SLA the brand was measured against, so waiting on Amazon-bound inventory to come back around wasn’t an option.
One Inventory Pool Is What Makes a 12-Hour Reallocation Possible
Tactical runs FBA and D2C fulfillment out of the same inventory pool and the same WMS. Redirecting stock from an Amazon shipment into D2C orders is a change to where that inventory goes next, rather than a handoff between 2 vendors who each have to find it first.
2,800 Orders Out and 0 TikTok Shop SLAs Missed
Within 12 hours of the spike, the inventory was reallocated to D2C fulfillment. The brand shipped 2,800 orders out of it and didn’t miss a single TikTok Shop SLA.
Your Spike Is Only Revenue If Your Inventory Can Follow It
Ask your current 3PL 1 question before your next spike. If a channel takes off tomorrow, how long does it take to move inventory that’s already committed to Amazon into your D2C orders? For this brand, the answer was 12 hours.
See how fast your inventory can follow your orders
Tell us which channels you sell on, and we’ll walk through how 1 inventory pool would handle your next spike.
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