Amazon MCF vs. 3PL Fulfillment for D2C and Omnichannel Brands
Most multichannel sellers did not spend much time reviewing their Multi-Channel Fulfillment (MCF) rate card a few years ago. In 2026, that changed. Amazon added a 3.5% fuel and logistics-related surcharge to U.S. MCF fulfillment fees effective May 2, 2026, after announcing broader 2026 fulfillment fee increases for MCF, FBA, and Buy with Prime. Around […]
Fulfillment Strategy for 2026: How Brands Should Prepare for Omnichannel Selling
In 2026, where will your revenue actually come from? If your answer is Amazon, TikTok, Walmart, D2C, and most likely a combination of the above, how do you plan to build one backend that can support those channels without losing margin or control? Rising marketplace fees, tighter SLAs, faster policy changes, and Amazon’s decision to […]