Where Your Inventory Sits Decides Where You Win the Buy Box
Sellers are seeing the same listing win the Featured Offer in one part of the country and lose it somewhere else, on the same day, at the same price. Amazon has never published a region-by-region Featured Offer formula, so do not treat that pattern like a documented rule. What Amazon has documented matters just as […]
Amazon AWD Storage Fees in 2026: What You Actually Pay
Most multichannel sellers did not spend much time reviewing their Multi-Channel Fulfillment (MCF) rate card a few years ago. In 2026, that changed. Amazon added a 3.5% fuel and logistics-related surcharge to U.S. MCF fulfillment fees effective May 2, 2026, after announcing broader 2026 fulfillment fee increases for MCF, FBA, and Buy with Prime. Around […]
Fulfillment Strategy for 2026: How Brands Should Prepare for Omnichannel Selling
In 2026, where will your revenue actually come from? If your answer is Amazon, TikTok, Walmart, D2C, and most likely a combination of the above, how do you plan to build one backend that can support those channels without losing margin or control? Rising marketplace fees, tighter SLAs, faster policy changes, and Amazon’s decision to […]