If 2025 proved anything, it’s that “fulfillment” is no longer a back-office function you set and forget.
Fees changed. Inbound rules got stricter. Lead times got less predictable. And sellers who treated logistics like a profit lever (not a cost center) pulled ahead.
At Tactical, 2025 was a build year. New offers. New content. New community momentum. And a clearer point of view on what actually helps brands stay in stock, stay compliant, and protect margin.
Here’s the highlight reel.
SplitSmart™ Launched (and Quickly Became a Core Play)
SplitSmart™ launched to solve a very specific pain: sellers getting hit with placement fees and inbound delays, then watching “received” inventory take forever to become truly sellable.
SplitSmart™ is our flat-rate FBA delivery solution that splits and delivers your shipments to 5 Amazon fulfillment centers, without having to use AWD.
What sellers love about it:
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Faster time to shelf (typically ~8 to 10 days)
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One pickup, 5 destinations
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Flat per-pallet pricing, no hidden fees
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Full visibility and real support
SplitSmart™ pricing (simple by design):
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$195 per pallet for Tactical 3PL warehouse clients (within 50 miles of our Chino, CA warehouse)
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$220 per pallet for all others
If you want the short version: it’s the cleanest way to keep inventory moving when Amazon’s network is doing what it does.
Want a SplitSmart™ quote? Book a call here: SplitSmart™ intro call
We Launched the Tactical Newsletter: Delivering Insights Monthly
This year, we started putting more structure around how we share updates and insights with our network, because sellers needed clarity, not noise.
The Tactical Newsletter became our monthly space to translate what’s changing in supply chain, Amazon, and multi-channel fulfillment into what to do next.
It’s operator-first. Plain language. No fluff. And if we can’t tie an “update” back to a action you can take, we don’t include it.
Not subscribed? Get on the list here: Tactical Newsletter Signup
Planning Ahead with Our 2025 Supply Chain eBook
We also launched our 2025 supply chain eBook, built around one goal: helping sellers turn uncertainty into a plan.
Instead of “predictions,” it’s a practical guide for what we saw changing in real time, including:
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Amazon’s evolving inbound and distribution expectations
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Landed cost pressure from tariffs and policy shifts
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Why speed to shelf matters more than ever (especially in peak and post-peak)
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What it takes to run Amazon + D2C + TikTok Shop from one inventory strategy
Grab your copy here: Free eBook Download.
We Built More Practical Tools (Not Just Content)
2025 wasn’t just blogs and newsletters. We started leaning harder into tools that make decisions easier.
One example: the Free Product Landed Cost Calculator, designed to help sellers get a cleaner view of true unit economics before they reorder, reroute, or reprice.
Try it here: Create a free account and use the calculator.
We Showed Up in the Community (and Learned a Lot)
We spent 2025 in the rooms where sellers actually talk about what’s working.
That included events, partner activations, and community-driven collaborations across the Amazon and broader e-commerce ecosystem, including:
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Amazon Accelerate (Seattle)
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MDS and partner community events
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Prosper and other seller-focused media and network opportunities
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Ongoing partnership content and interviews (including Capec)
These rooms matter. They keep us honest. They keep us current. And they help us build offers that reflect how brands operate today, not how the internet says they operate.
The Biggest Theme We Saw in 2025: Logistics as a Profit Lever
Sellers and brands are moving toward one core strategy:
One inventory pool. Multiple channels. Faster decisions.
Amazon is still the engine for many brands, but D2C and marketplaces like Walmart and TikTok Shop are no longer “nice to have.” They’re risk management and growth.
That’s why Tactical keeps investing in end-to-end support, from freight and receiving to storage, prep, and multi-channel fulfillment.
And we’re keeping our pricing model straightforward where it counts, like flat per-pallet, per-day storage with clear tiers:
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1 to 6 months: $0.69 per pallet per day
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6+ months: $1.20 per pallet per day
What This Sets Up for 2026: Efficient, Streamlined Logistics
We’re walking into 2026 focused on what we know drives outcomes:
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Scaling SplitSmart™ and making inbound faster and easier to manage
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Building D2C and multi-channel fulfillment into a bigger pillar
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Publishing more “decision-support” content (tools, playbooks, operator updates)
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Staying ahead of Amazon compliance changes so sellers don’t get caught flat-footed
If your 2026 plan includes expanding channels, tightening inventory cycles, or avoiding expensive surprises, we can help.
Book time with us here: Tactical Meeting Calendar