How to Scale Your eCommerce Amazon Business

How to Scale Your e-Commerce Growth With An Amazon 3PL Company

In the bustling realm of eCommerce, the difference between thriving and barely surviving often hinges on the efficiency of logistics and fulfillment. Amazon’s Third-Party Logistics (Amazon 3PL) services have emerged as a pivotal force, propelling businesses from nascent startups to global powerhouses. This guide is a deep dive into the world of Amazon 3PL and its monumental role in scaling eCommerce operations. We’ll explore the intricate tapestry of services, the robust fulfillment processes, and the strategic advantages that can catapult your business into unprecedented growth.

Ways to scale your e-commerce business with an Amazon 3PL Company

  • Optimize your inventory distribution & inventory management strategy
  • Reduce your products box size by dissembling parts of the product and making it DIY for packaging purposes.
  • Find the exact fit for your companies needs. Do you need a 3PL warehouse? A 3PL transportation company? A full-service 3PL company? A data-driven 3PL company?
  • Alter your reverse logistic process to save money that can be used for your e-commerce businesses growth.
  • Use a 3PL company to save you time to put your energy towards marketing your product

Looking for a 3PL Company for your Amazon Product or Ecommerce Business?

Table of Contents

When Should You Use An Amazon 3PL Company?

Amazon’s Fulfillment by Amazon (FBA) service is an extremely popular 3PL option, providing end-to-end order fulfillment and associated services. Here are some key reasons to consider FBA:

  • You sell products that can be stored in Amazon’s fulfillment centers. FBA excels at picking & packing and shipping easy-to-store products.
  • You want access to Prime members. FBA provides eligibility for Amazon Prime shipping, which can significantly boost sales.
  • You need scalable fulfillment. FBA has immense storage and shipping capacity that can support rapid sales growth.
  • You sell on multiple sales channels. FBA can integrate with third-party marketplaces beyond just

What Is Amazon 3PL?

Amazon 3PL encompasses the array of supply chain management services offered by Amazon to assist other companies with storage, shipping, and order fulfillment. These services optimize logistics operations so companies can focus more on sales, marketing, and product development.

How Does a 3PL Work?

A 3PL provider essentially functions as an outsourced logistics department. Once inventory is transferred to the 3PL, they handle the storage, order processing, packaging, shipping, and returns management based on the client’s requirements. The 3PL leverages economies of scale and logistics expertise to improve efficiency. To put it simple, a 3PL company manages a clients product from shipping, custom clearance, warehousing, and returns (Reverse Logistics).

1PL vs. 2PL vs. 3PL vs. 4PL vs. 5PL Comparison

  • 1PL: First-party logistics with in-house logistics operations.
  • 2PL: Second Party Logistics focuses just on transportation services.
  • 3PL: Third-Party Logistics offers integrated warehousing, fulfillment, and transport.
  • 4PL: Fourth Party Logistics provides end-to-end supply chain management.
  • 5PL: Fifth Party Logistics includes IT-based supply chain optimization.
For most eCommerce sellers, a full-service 3PL like FBA provides the ideal blend of logistics capabilities and flexibility

The Standard 3PL Process

Main Types of 3PL Amazon Companies

Full-service 3PL Companies:

  • These providers offer a one-stop shop for logistics, from warehousing to shipping to returns. Examples: UPS Supply Chain Solutions, DHL Supply Chain, FedEx Supply Chain.

3PL Warehousing Companies:

  • These companies provide scalable warehousing and inventory management services. Examples: Atlas Logistics, USCO Logistics, and Kane Logistics.

3PL Transportation Companies: 

  • Specialized in moving goods locally or globally via road, sea, air, or rail. Examples: C.H. Robinson, XPO Logistics, J.B. Hunt Transport.

Information-based 3PL Companies:

  •  Provide technological solutions for supply chain visibility, tracking, and forecasting. Examples: Manhattan Associates, Transplace.

Fulfillment Process with Amazon 3PL Partners

Mastering fulfillment and logistics is key to eCommerce success. Here is an overview of that process with 3PL:

Inventory Storage:


Order Processing: 

  • Orders flow seamlessly from your sales channels to the 3PL, keeping real-time inventory counts accurate. 


  • Based on the products ordered, 3PLs utilize automated and manual packing methods for speed and efficiency at scale. Custom packaging can add branding.


  •  3PLs leverage volume discounts and optimize routes to provide affordable shipping worldwide via carriers like USPS, UPS, FedEx and Amazon’s own delivery network. Utliiziing all different methods of shipping, making effiencent and timely fulfilments.

Reverse Logistics: 

  • 3PLs handle customer returns, repairs, and refurbishments smoothly, getting inventory back in saleable condition quickly.

Pros and Cons of Amazon 3PL Services


  • Cost savings from economies of scale
  • Access to advanced fulfillment technology
  • Ability to focus on core competencies rather than logistics
  • Faster shipping times from Amazon’s distribution network
  • Expanded market reach domestically and globally


  • Loss of control over parts of your operations
  • Larger minimum orders for wholesale pricing benefits
  • Potential brand dilution on Amazon’s marketplace
  • Public perception that Amazon owns your brand

Maximize Sales while Working with Amazon 3PL Partners!

There are strategies to optimize your Amazon 3PL relationship:

  • Use data analytics to predict demand and adjust inventory planning.
  • Take advantage of Amazon’s vast customer reach by launching new products first on their marketplace.
  • Offer promotions like free shipping to incentivize larger order values.
  • Drive repeat business with solid post-purchase customer experience and loyalty programs.

The Bottom Line Of Scaling Your eCommerce Business

Amazon 3PL services provide the infrastructure and capabilities for eCommerce businesses to rapidly scale up sales and enter new markets. The expertise and technological edge of Amazon 3PL enables companies to focus on product development and marketing while their logistics operate at peak efficiency. With the right strategies, Amazon 3PL can catapult promising brands into household names.

Frequently Asked Questions (FAQs) About Amazon 3PL Scalability

Amazon 3PL refers to third-party logistics services provided by Amazon, including storage, shipping, and fulfillment solutions designed to help businesses manage their supply chains more efficiently.

Amazon 3PL supports scalability by offering a vast network of fulfillment centers, advanced supply chain management technology, and a wide range of shipping options that can grow with a business’s needs.

Yes, Amazon FBA (Fulfillment by Amazon) is a part of Amazon’s 3PL services, which takes care of storage, picking, packing, shipping, and customer service for eCommerce sellers.

The main benefits include cost savings through economies of scale, access to Amazon’s vast logistics network, and the ability to leverage Amazon’s expertise in fulfillment to focus on other areas of your business.

Yes, Amazon 3PL can manage international shipping, helping businesses expand their reach to global markets.

  • 1PL refers to businesses managing their own logistics.


  • 2PL providers offer transportation services.


  • 3PL providers add warehousing and fulfillment to transportation.


  • 4PL providers manage the entire supply chain.


  • 5PL providers integrate technology solutions for supply chain optimization.

While Amazon 3PL offers numerous benefits, some potential downsides include loss of control over certain logistics processes and the possibility of brand dilution in Amazon’s marketplace.

Choosing the right service depends on your business size, product type, shipping needs, and whether you’re looking for additional services like return management or international shipping.

Yes, leveraging Amazon’s logistics network can result in faster delivery times, which is a crucial factor for customer satisfaction and repeat business.

Amazon 3PL offers comprehensive reverse logistics services, including customer returns, which can streamline the process and quickly turn returned products back into sellable inventory.

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