What the AWS Outage Reveals About Overreliance on Amazon
When Amazon Web Services (AWS) went down on October 20, 2025, millions of businesses were reminded of a truth they’d rather ignore: the internet, and much of global commerce, now runs primarily through one behemoth company. The outage, which lasted roughly fifteen hours, originated in AWS’s US-EAST-1 data center in Virginia and quickly spread worldwide. […]
Amazon Supply Chain Updates: What’s New and How Sellers Should Respond
If Amazon Accelerate 2025 made one thing clear, it’s that Amazon wants to be more than a marketplace. From Global Warehousing and Distribution (GWD) to Multi-Channel Fulfillment (MCF), Amazon is consolidating logistics services into a seamless, AI-powered platform that they are hoping will serve as infrastructure for global commerce. For sellers, this raises a fundamental […]
Amazon Accelerate 2025 Recap: “It’s All For You” – But Is It?
Amazon Accelerate 2025: Recap of Amazon’s Flagship Event Every September, Amazon takes the stage to tell its seller community how it plans to “make selling easier.” This year’s Accelerate conference in Seattle was no exception. From AI-powered assistants to global logistics, the message was clear: everything Amazon builds is for the benefit of sellers. And […]