TikTok Fulfillment in 2026: New Rules, New Game for Omnichannel Sellers
After a tumultuous year of will-they-won’t-they’s for TikTok in 2025, TikTok Shop has officially moved past the testing phase and is now one of the fastest-growing e-commerce channels in the US. Industry reporting shows that US TikTok Shop GMV grew more than 400 percent in 2024, crossed into the mid-teens billions in 2025, and is […]
TikTok Shop in 2026: From Growth Experiment to Operational Reality
For most brands, TikTok Shop did not start as a carefully modeled channel, but as a test: A creator tagged a product. A video popped. Orders trickled in. Then surged. That “accidental growth” phase is ending, and with it, the ability to “wing it.” By 2026, TikTok Shop will no longer be treated as a […]
Fulfillment Strategy for 2026: How Brands Should Prepare for Omnichannel Selling
In 2026, where will your revenue actually come from? If your answer is Amazon, TikTok, Walmart, D2C, and most likely a combination of the above, how do you plan to build one backend that can support those channels without losing margin or control? Rising marketplace fees, tighter SLAs, faster policy changes, and Amazon’s decision to […]