Q4 Signals from Prime Day (And What We Learned From Summer Sales Events)
Prime Day is over, but the week left sellers with a clear signal heading into Q4: demand is still there, but shoppers are buying with more caution, more comparison, and less patience for friction. Amazon’s four-day event delivered strong online sales, while Walmart and Target ran overlapping promotions that pulled shoppers into their own ecosystems […]
The Margin Illusion: Why E-Commerce Brands Are Growing Broke
Most Amazon sellers think they understand their numbers. Some do! But … many more do not. It’s a pattern that shows up regardless of brand size, categories, and years of experience: sellers confuse revenue activity with profit reality. Revenue goes up and things feel like they are working. Meanwhile, the actual net is somewhere else […]
Amazon MCF vs. 3PL Fulfillment for D2C and Omnichannel Brands
Most multichannel sellers did not spend much time reviewing their Multi-Channel Fulfillment (MCF) rate card a few years ago. In 2026, that changed. Amazon added a 3.5% fuel and logistics-related surcharge to U.S. MCF fulfillment fees effective May 2, 2026, after announcing broader 2026 fulfillment fee increases for MCF, FBA, and Buy with Prime. Around […]
Walmart Marketplace in 2026: AI and Fulfillment Growth Drive Battle vs. Amazon
As 2026 shifts into gear, Walmart is doing something few legacy retailers have managed successfully: scaling digital growth aggressively while tightening operational discipline across its marketplace. The result is a platform that looks less like a traditional big-box retailer with an online extension and more like a structured, AI-driven marketplace machine. For brands selling on […]