TikTok Fulfillment in 2026: New Rules, New Game for Omnichannel Sellers

After a tumultuous year of will-they-won’t-they’s for TikTok in 2025, TikTok Shop has officially moved past the testing phase and is now one of the fastest-growing e-commerce channels in the US. Industry reporting shows that US TikTok Shop GMV grew more than 400 percent in 2024, crossed into the mid-teens billions in 2025, and is […]