TikTok Shop in 2026: From Growth Experiment to Operational Reality

For most brands, TikTok Shop did not start as a carefully modeled channel, but as a test: A creator tagged a product. A video popped. Orders trickled in. Then surged. That “accidental growth” phase is ending, and with it, the ability to “wing it.” By 2026, TikTok Shop will no longer be treated as a […]