Winning Summer E-Commerce Events in 2026: Fulfillment Playbook
Most brands don’t lose summer because of weak ads. They lose because their backend can’t support the demand their ads create. Stockouts kill ranking. Delays kill reviews. Scaling ad spend on top of a shaky fulfillment setup doesn’t produce more revenue, it just amplifies the operational cracks. And in 2026, the cracks are going to […]
Amazon’s New FBA Fuel Surcharge: Here for the Long Haul?
Amazon has officially announced a 3.5% fuel and logistics surcharge on fulfillment fees, and while the percentage may seem small at first glance, the impact on sellers is more meaningful than it appears. Starting April 17, 2026, the surcharge applies to FBA in the U.S. and Canada, along with Remote Fulfillment. On May 2, it […]
Amazon’s West Coast Fee Hikes and How to Plan for AWD Peak Season Congestion
Peak season is here, and the new year will bring higher costs for anyone storing inventory in Amazon’s West Coast AWD network. Beginning January 15, 2026, Amazon Warehousing & Distribution (AWD) will raise West Coast storage fees from $0.48 to $0.57 per cubic foot per month. Amazon claims this change will help “reduce congestion,” but […]
What the AWS Outage Reveals About Overreliance on Amazon
When Amazon Web Services (AWS) went down on October 20, 2025, millions of businesses were reminded of a truth they’d rather ignore: the internet, and much of global commerce, now runs primarily through one behemoth company. The outage, which lasted roughly fifteen hours, originated in AWS’s US-EAST-1 data center in Virginia and quickly spread worldwide. […]
Amazon Supply Chain Updates: What’s New and How Sellers Should Respond
If Amazon Accelerate 2025 made one thing clear, it’s that Amazon wants to be more than a marketplace. From Global Warehousing and Distribution (GWD) to Multi-Channel Fulfillment (MCF), Amazon is consolidating logistics services into a seamless, AI-powered platform that they are hoping will serve as infrastructure for global commerce. For sellers, this raises a fundamental […]
U.S. Extends China Tariff Truce Through November 15 — Impact on FBA & E-Commerce
The U.S. has officially extended its tariff truce with China by 90 days, keeping rates lower through November 15, 2025. For importers, Amazon FBA sellers, and brands relying on e-commerce fulfillment, this is a short-lived but valuable opportunity to reduce landed costs. Why the China Tariff Extension Matters for Amazon FBA Logistics and E-Commerce Fulfillment […]