Amazon MCF vs. 3PL Fulfillment for D2C and Omnichannel Brands

Most multichannel sellers did not spend much time reviewing their Multi-Channel Fulfillment (MCF) rate card a few years ago. In 2026, that changed. Amazon added a 3.5% fuel and logistics-related surcharge to U.S. MCF fulfillment fees effective May 2, 2026, after announcing broader 2026 fulfillment fee increases for MCF, FBA, and Buy with Prime. Around […]