The Margin Illusion: Why E-Commerce Brands Are Growing Broke

disappearing stack of money

Most Amazon sellers think they understand their numbers. Some do! But … many more do not.  It’s a pattern that shows up regardless of brand size, categories, and years of experience: sellers confuse revenue activity with profit reality. Revenue goes up and things feel like they are working. Meanwhile, the actual net is somewhere else […]

Amazon MCF vs. 3PL Fulfillment for D2C and Omnichannel Brands

Most multichannel sellers did not spend much time reviewing their Multi-Channel Fulfillment (MCF) rate card a few years ago. In 2026, that changed. Amazon added a 3.5% fuel and logistics-related surcharge to U.S. MCF fulfillment fees effective May 2, 2026, after announcing broader 2026 fulfillment fee increases for MCF, FBA, and Buy with Prime. Around […]

TikTok June 2026 FBT Rate Card Update: Fees, 3PLs, and Summer Deals

tiktok rate card june 2026

TikTok Shop’s fulfillment strategy has been one of the more capricious e-commerce stories of 2026, and the latest May and June updates give sellers another reason to pay attention. On May 20, TikTok reduced single-unit FBT fulfillment fees for heavier items in the 16–50 lb weight tiers, cutting per-unit rates by roughly $0.10–$5 depending on weight band and zone. That is […]

Winning Summer E-Commerce Events in 2026: Fulfillment Playbook

Most brands don’t lose summer because of weak ads. They lose because their backend can’t support the demand their ads create. Stockouts kill ranking. Delays kill reviews. Scaling ad spend on top of a shaky fulfillment setup doesn’t produce more revenue, it just amplifies the operational cracks. And in 2026, the cracks are going to […]

Why Winning E-Commerce Brands Must Build Relationships, Not Just Transactions

For years, e-commerce growth was treated like a numbers game: Rank higher. Lower CAC. Improve conversion rate. Buy more traffic. Repeat. That formula still matters, but it is no longer enough – and frankly, it no longer tells the whole story. As marketplaces mature, margins tighten, and competition increases across Amazon, Walmart, TikTok Shop, and […]

Amazon’s New FBA Fuel Surcharge: Here for the Long Haul?

Amazon has officially announced a 3.5% fuel and logistics surcharge on fulfillment fees, and while the percentage may seem small at first glance, the impact on sellers is more meaningful than it appears. Starting April 17, 2026, the surcharge applies to FBA in the U.S. and Canada, along with Remote Fulfillment. On May 2, it […]

Amazon DSP and 3PL Fulfillment: An Unexpected Relationship Driving Profit Margins

The Unexpected Relationship Between Amazon DSP and 3PL Fulfillment The Unexpected Relationship Between Amazon DSP and 3PL Fulfillment How Your Marketing Strategy Is Quietly Reshaping Your Supply Chain At first glance, Amazon DSP and your 3PL seem to live in entirely different worlds. One is responsible for generating demand, the other for fulfilling it. One […]

Prime Day Might Be Coming Early This Year. Is Your Inventory?

A 3–4 week shift in Prime Day timing can erase a big share of your planned sales. If the event moves from July into late June, every part of your logistics timeline has to move with it. Treat this as a Q2 deadline, not a mid-year promotion. Prime Day success is an inventory problem, not […]

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